The TopClass Blog

New tips, trends, and insights for association learning and technology

.OrgCommunity Innovation Summit 2020

Join us at Innovation Summit 2020!

.orgCommunity's Innovation Summit is a high-level, one-day conference addressing emerging trends and innovations in association management. With interactive sessions led by industry leaders, the program was developed to help association executives with the biggest challenges they will face in this era of disruption.

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Meet WBT Systems at OrgCommunity Innovation Summit 2020
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Michelle Brien of WBT Systems co-hosts a workshop on content strategy at OrgCommunity Innovation Summit 2020
Attend our workshop

 Emerging Educational Content Opportunities Your Competitors are Missing

We are all under high pressure to deliver high-quality content to our stakeholders with limited resources, in a timely manner, and across an ever-growing array of channels. Explore top trends in educational content marketing, learn how to create year-long engagement by repurposing content, and capitalize on developing learning pathways to enhance member value and stand out among your competitors.

Presented by: Sherry Budziak, Co-founder, .orgCompanies + Michelle Brien, VP Marketing & Product Strategy, WBT Systems

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Debbie Willis, MBA

Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

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