The TopClass Blog

New tips, trends, and insights for association learning and technology

Non Dues-a-Palooza Monthly Expert Series

Revenue Success from Scratch

Join Michelle Brien, VP of Marketing & Product Strategy for TopClass LMS by WBT Systems, as she interviews William Hold, President and CEO of The National Alliance of Insurance Education and Research, to learn more about their strategies to generate non-dues revenue from continuing education and certification.

Register to attend
WBT Systems hosts the Non Dues-a-Palooza June Monthly Expert Series webinar
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Michelle will explore with Will how the National Alliance continues to innovate and develop new education offerings for their industry and ask Will to share some tips and insights with associations that want to grow non-dues revenue from their education and certification programs. Join the Non Dues-a-Palooza team on our next Monthly Expert Series! As always, upon completion, you will receive One (1) CAE Credit Hour. This event takes place on June 29, 1pm Central Time / 2pm Eastern Time

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Education and Certification programs offered through TopClass LMS by The National Aliiance for Insurance Education and Research
One Association's Story

The National Alliance used to offer 100% classroom-based, in-person training and over the past 5-10 years, has undergone a digital transformation and changed their business model from providing education to individual learners to selling education to their corporate members. Learn how they saw an opportunity to grow their non-dues revenues by selling education and training directly to employers within their industry.

Register now to join us!
Debbie Willis

Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

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