The TopClass Blog

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digitalNow 2019 Conference

Join us at digitalNow 2019

digitalNow has become the "can't miss" thought leadership conference for associations and their executive leadership.

WBT Systems is proud to be a resource center partner at digitalNow 2019, April 15-17 in Orlando, Florida. Michelle and Mike will be attending digitalNow and look forward to discussing the challenges for membership, education, and leadership that face associations as they adapt to rapidly changing technologies and increasing competition, including: 

  • How to assess and prioritize your digital transformation
  • How to identify the technologies that will change the face of your association
  • How to have productive conversations with your Board about digital strategy
  • Cultivating the right culture, people, and processes to withstand the times
Join WBT Systems at digitalNow 2019
Debbie Willis

Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder. She has more than 20 years of marketing experience in the association and nonprofit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad, and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and nonprofit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority and the American Society of Association Executives, and dabbles in photography. She also volunteers on the Marketing Committee for the Association Women Technology Champions.

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